Bridgestone stories
Bridgestone reveals airless tyres at ces 2020
Bridgestone made its first-ever appearance at the 2020 Consumer Electronics Show (CES) in Las Vegas on 7-10 January 2020. CES, an annual trade show, is a significant platform for global companies, organisations and pioneers to share brand-new products and technologies in the consumer electronics industry. As a first-time participant, we were proud to reveal the cutting-edge mobility solutions we’re currently working on, including airless tyres.
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Bridgestone develops airless bike tyres
Bridgestone Corporation in partnership with Bridgestone Cycle Co., Ltd. applied its “Air Free Concept” to develop airless bike tyres. These revolutionary bike tyres are a tremendous step forward in transforming the conventional bike tyres of today to complementing bikes of tomorrow.
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Ecovadis, our way to serve and the sustainable supply chain: Bridgestone's journey to sustain 2019
In October 2018, Bridgestone Europe was awarded the Gold rating by globally-recognised corporate social responsibility (CSR) assessor, EcoVadis. Progressing from the Silver award, this was a monumental moment not only for Bridgestone Europe, but for the entire corporation and its standing as a sustainable business – especially if we look back at how things have changed in recent years.
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The World's Most Important to do List
Climate change; urbanisation; the diminishing of natural resources; the loss of natural habitats and species. These are just some of the global challenges facing us all in today’s world.
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Behind the wheel with Laurent Dartoux
In an ever-changing industry, Bridgestone is moving from its roots as a premium tyre manufacturer to a mobility solutions leader. One of the pioneers behind the scenes is the Chief Strategy & Marketing Officer at Bridgestone EMEA, Laurent Dartoux. We spoke with Dartoux to learn more about his role, the current projects he’s working on and how Bridgestone is already incorporating the latest innovations to spearhead change in the industry.
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Bridgestone’s Tyre of the Future: Virtually Developed, Energy Efficient and Lighter
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Our Business
Our retail network
With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
Our Bridgestone EMIA strengths
Our talent
We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.
Our Customer Base
We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.
Retail & Distribution Network
Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.
Manufacturing Network
We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.
Research & Development
Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.
Expanding Solutions Business
Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.
Our Brand Programmes
Firestone and Music
Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
Our regional EMIA offices
The Bridgestone essence
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation