Bridgestone stories
Are we witnessing a transportation revolution.
The global Covid-19 pandemic has fundamentally changed the way we travel. To avoid the spread of the virus, and reduce the chance of infection, cycling and walking quickly became the go-to way of travel during lockdown periods. As a result, more people are now aware of the benefits these modes of soft mobility (non-motorised and more sustainable forms of transport) bring on a personal and environmental level.
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Serving society with superior quality: People at the heart of Bridgestone’s sustainability journey
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Milestone 2030
Back in 2012, we revealed our environmental vision for the future – for 2050, in fact. We stated that by then we would achieve a number of goals to operate in better balance with nature, we would utilise 100 per cent sustainable materials, and we would contribute to the globally agreed target towards a carbon neutral society, as set out in the Paris Agreement.
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Inside the data-driven tool helping fleets recover from the COVID-19 pandemic
Webfleet Solutions’ Paul Verheijen and Geotab’s Mike Branch reveal all on the collaboration to create the Commercial Mobility Recovery Dashboard.
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Ecovadis, our way to serve and the sustainable supply chain: Bridgestone's journey to sustain 2019
In October 2018, Bridgestone Europe was awarded the Gold rating by globally-recognised corporate social responsibility (CSR) assessor, EcoVadis. Progressing from the Silver award, this was a monumental moment not only for Bridgestone Europe, but for the entire corporation and its standing as a sustainable business – especially if we look back at how things have changed in recent years.
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Working in partnership for a more sustainable and CASE-oriented future: Looking back at 2019
Reflecting on the past year, we at Bridgestone are proud of the steps made in collaboration with our partners, some of the world’s foremost car manufacturers, towards achieving our vision for a more sustainable, CASE (Connected, Autonomous, Shared, Electric)-oriented future of mobility.
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Our Business
Our retail network
With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
Our Bridgestone EMIA strengths
Our talent
We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.
Our Customer Base
We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.
Retail & Distribution Network
Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.
Manufacturing Network
We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.
Research & Development
Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.
Expanding Solutions Business
Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.
Our Brand Programmes
Firestone and Music
Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
Our regional EMIA offices
The Bridgestone essence
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation