Bridgestone stories
Bridgestone World, Lightyear One, and the world’s first autonomous racecar – our report from the all-digital CES 2021
Read More
All Bridgestone tyre plants in Europe are now ISO 50001 certified
Despite the challenges of 2020, we’re beginning the end of the year with a milestone moment on our sustainability journey…
Read More
How all season tyres support fleets with light commercial vehicles
Fleets that use light commercial vehicles may not have the superior size of their heavy-duty counterparts, but that doesn’t make them any less might or essential. Light commercial vehicles are crucial to keep businesses running, and customers satisfied. As a fleet manager or owner, how do you ensure your vans and trucks continue to perform at their best and deliver the highest return on investment? We’ll take a look at how all season tyres may be the most optimal choice to solve everyday challenges light commercial vehicles face on and off the road.
Read More
How Bridgestone Bilbao halved its environmental footprint in just four years
Read More
How to choose an optimal truck tyre for colder regions
As a fleet manager or owner, there are many factors you need to consider to ensure your fleet achieves excellent performance. But the stakes can feel even higher when you have to contend with snow and ice. To help you keep business going, here are some useful tips when searching for a truck tyre that works year-round and provides extra comfort during the winter months.
Read More
Are we witnessing a transportation revolution.
The global Covid-19 pandemic has fundamentally changed the way we travel. To avoid the spread of the virus, and reduce the chance of infection, cycling and walking quickly became the go-to way of travel during lockdown periods. As a result, more people are now aware of the benefits these modes of soft mobility (non-motorised and more sustainable forms of transport) bring on a personal and environmental level.
Read More
Our Business
Our retail network
With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
Our Bridgestone EMIA strengths
Our talent
We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.
Our Customer Base
We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.
Retail & Distribution Network
Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.
Manufacturing Network
We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.
Research & Development
Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.
Expanding Solutions Business
Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.
Our Brand Programmes
Firestone and Music
Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
Our regional EMIA offices
The Bridgestone essence
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation