Welcome to Bridgestone EMIA: A leader in mobility solutions

Welcome to Bridgestone EMIA

Bridgestone stories

birds eye view of an empty road

Bridgestone EMIA continues to make progress on Ecovadis sustainability ratings

Back in 2015, when Bridgestone EMIA was first assessed by EcoVadis, the globally-recognised provider of business sustainability ratings, we were awarded a Silver rating and ranked in the top 12 percent of businesses globally that manufacture rubber products.

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Close up of a Bridgestone tyre

Tyre maintenance tips to keep fleets in good shape during the coronavirus pandemic

With the ongoing coronavirus pandemic restricting most non-essential travel and movement, driving has taken a backseat for many. But that doesn’t mean you should neglect your vehicle. This is certainly the case for fleet operators, who may have reduced their capacity as a result of the current climate and now have vehicles sitting unused.

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Bridgestone airless tyre at the CES

Bridgestone reveals airless tyres at ces 2020

Bridgestone made its first-ever appearance at the 2020 Consumer Electronics Show (CES) in Las Vegas on 7-10 January 2020. CES, an annual trade show, is a significant platform for global companies, organisations and pioneers to share brand-new products and technologies in the consumer electronics industry. As a first-time participant, we were proud to reveal the cutting-edge mobility solutions we’re currently working on, including airless tyres. 

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Wind turbines

More Bridgestone sites complete switch to a 100% renewable future

In 2018, we announced that three of our tyre plants in Spain – Bilbao, Puente San Miguel and Burgos – had begun sourcing 100 per cent of their electricity from renewable sources.

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new volkswagen all-electric ID3

Working in partnership for a more sustainable and CASE-oriented future: Looking back at 2019

Reflecting on the past year, we at Bridgestone are proud of the steps made in collaboration with our partners, some of the world’s foremost car manufacturers, towards achieving our vision for a more sustainable, CASE (Connected, Autonomous, Shared, Electric)-oriented future of mobility.

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Dave Thorpe and Hyundai motors with Bridgestone tyres

Buildbase Honda Motorcross Team selects Bridgestone tyres

Bridgestone strengthened its position as a market-leading motocross tyre manufacturer after David Thorpe, Britain's most decorated rider of all time, labelled them as "amazing."

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An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMIA strengths

Our talent

We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.

Manufacturing Network

We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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