Bridgestone stories
New Bridgestone innovations that are shaping the future of sustainable mobility
At any point in time, people imagine what the future will look like and what innovations will change our lives — and Bridgestone does, too. There’s no better place to share our vision on the future of mobility than at CES 2021, the first virtual edition of the world's most influential tech event. At this year’s event, we introduced Bridgestone World: our first-ever virtual interactive city that presents Bridgestone, a global leader in advanced solutions and sustainable mobility. From aircraft to Airfree: here are the six innovations we’ve created to help people and businesses manage their vehicles in a safer, smarter and more sustainable way.
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Buildbase Honda Motorcross Team selects Bridgestone tyres
Bridgestone strengthened its position as a market-leading motocross tyre manufacturer after David Thorpe, Britain's most decorated rider of all time, labelled them as "amazing."
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Bridgestone World, Lightyear One, and the world’s first autonomous racecar – our report from the all-digital CES 2021
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Bridgestone and Electric Mobility: The story so far
On 4th June 2019, Volkswagen and Bridgestone wrote their names in the record books. On custom-developed Bridgestone Potenza tyres, the ID.R, Volkswagen’s first fully electric racing car, completed the Nürburgring, the 20.83-kilometre long iconic German racetrack, in 6:05.336 minutes. Beating the track’s previous all-electric lap record by 40.56 seconds, the time sent shockwaves through the motorsport world.
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Ecovadis, our way to serve and the sustainable supply chain: Bridgestone's journey to sustain 2019
In October 2018, Bridgestone Europe was awarded the Gold rating by globally-recognised corporate social responsibility (CSR) assessor, EcoVadis. Progressing from the Silver award, this was a monumental moment not only for Bridgestone Europe, but for the entire corporation and its standing as a sustainable business – especially if we look back at how things have changed in recent years.
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Cambridge University team celebrate achievement at Bridgestone World Solar Challenge
A little over a month ago, the Cambridge University Eco Racing (CEUR) team travelled to Australia to take part in the Bridgestone World Solar Challenge, an event started in 1987 with the purpose to contribute to the development of solar cars, support young engineers, and contribute to the environment while using a new power source: solar light. Participants are challenged to design, build and develop the world’s most efficient vehicles and this year celebrated its 15th edition.
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Our Business
Our retail network
With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
Our Bridgestone EMIA strengths
Our talent
We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.
Our Customer Base
We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.
Retail & Distribution Network
Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.
Manufacturing Network
We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.
Research & Development
Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.
Expanding Solutions Business
Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.
Our Brand Programmes
Firestone and Music
Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
Our regional EMIA offices
The Bridgestone essence
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation