Welcome to Bridgestone EMIA: A leader in mobility solutions

Welcome to Bridgestone EMIA

Bridgestone stories

a family relaxing after a bicycle ride

Are we witnessing a transportation revolution.

The global Covid-19 pandemic has fundamentally changed the way we travel. To avoid the spread of the virus, and reduce the chance of infection, cycling and walking quickly became the go-to way of travel during lockdown periods. As a result, more people are now aware of the benefits these modes of soft mobility (non-motorised and more sustainable forms of transport) bring on a personal and environmental level.

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blurry image of children sitting on a desk

Serving society with superior quality: People at the heart of Bridgestone’s sustainability journey

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Highway road between forest and sea

Milestone 2030

Back in 2012, we revealed our environmental vision for the future – for 2050, in fact. We stated that by then we would achieve a number of goals to operate in better balance with nature, we would utilise 100 per cent sustainable materials, and we would contribute to the globally agreed target towards a carbon neutral society, as set out in the Paris Agreement.

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Commercial Mobility Recovery Dashboard data initiative

Inside the data-driven tool helping fleets recover from the COVID-19 pandemic

Webfleet Solutions’ Paul Verheijen and Geotab’s Mike Branch reveal all on the collaboration to create the Commercial Mobility Recovery Dashboard.

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Tree

Ecovadis, our way to serve and the sustainable supply chain: Bridgestone's journey to sustain 2019

In October 2018, Bridgestone Europe was awarded the Gold rating by globally-recognised corporate social responsibility (CSR) assessor, EcoVadis. Progressing from the Silver award, this was a monumental moment not only for Bridgestone Europe, but for the entire corporation and its standing as a sustainable business – especially if we look back at how things have changed in recent years.

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new volkswagen all-electric ID3

Working in partnership for a more sustainable and CASE-oriented future: Looking back at 2019

Reflecting on the past year, we at Bridgestone are proud of the steps made in collaboration with our partners, some of the world’s foremost car manufacturers, towards achieving our vision for a more sustainable, CASE (Connected, Autonomous, Shared, Electric)-oriented future of mobility.

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An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMIA strengths

Our talent

We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.

Manufacturing Network

We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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