Bridgestone stories
Bridgestone World, Lightyear One, and the world’s first autonomous racecar – our report from the all-digital CES 2021
Read More
Bridgestone EMIA continues to make progress on Ecovadis sustainability ratings
Back in 2015, when Bridgestone EMIA was first assessed by EcoVadis, the globally-recognised provider of business sustainability ratings, we were awarded a Silver rating and ranked in the top 12 percent of businesses globally that manufacture rubber products.
Read More
Bridgestone’s Tyre of the Future: Virtually Developed, Energy Efficient and Lighter
We recently shared with you that, for us at Bridgestone, the tyre of the future is connected, resilient, continuous and silent. But that was just part of our vision.
Read More
How to choose an optimal truck tyre for colder regions
As a fleet manager or owner, there are many factors you need to consider to ensure your fleet achieves excellent performance. But the stakes can feel even higher when you have to contend with snow and ice. To help you keep business going, here are some useful tips when searching for a truck tyre that works year-round and provides extra comfort during the winter months.
Read More
Working in partnership for a more sustainable and CASE-oriented future: Looking back at 2019
Reflecting on the past year, we at Bridgestone are proud of the steps made in collaboration with our partners, some of the world’s foremost car manufacturers, towards achieving our vision for a more sustainable, CASE (Connected, Autonomous, Shared, Electric)-oriented future of mobility.
Read More
Milestone 2030
Back in 2012, we revealed our environmental vision for the future – for 2050, in fact. We stated that by then we would achieve a number of goals to operate in better balance with nature, we would utilise 100 per cent sustainable materials, and we would contribute to the globally agreed target towards a carbon neutral society, as set out in the Paris Agreement.
Read More
Our Business
Our retail network
With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
Our Bridgestone EMIA strengths
Our talent
We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.
Our Customer Base
We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.
Retail & Distribution Network
Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.
Manufacturing Network
We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.
Research & Development
Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.
Expanding Solutions Business
Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.
Our Brand Programmes
Firestone and Music
Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
Our regional EMIA offices
The Bridgestone essence
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation